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Promotion Campaign
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Every year, over million dollars has been spent on massive promotion programmes to ensure the quality and quantity of visitors. Here is the review of 2009 show marketing programmes:
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Promotion in international trade market
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- Advertise in official magazine《HKJE》which widely distributed in various international jewelry shows, such as JCK Las Vegas, IJL (London), Inhorgenta Europe, Hong Kong International Jewellry Show etc.
- Advertise in overseas and local leading trade magazines and show directories
- Distribute souvenirs and promotional materials via HK Pavilions at wide-range of international jewelry shows
- Send VIP invitations to department stores, chain stores and key buyers; Direct mail to over 166,000 overseas and local buyers
- Highlight exhibitors’ products and profiles in official show website which has over 240,000 traffic
- Dispatch over 144,000 well designed Electronic Direct Mails to target buyers
- List on top searching result in popular engines and portals (e.g. Yahoo, Google and Baidu)
- List on popular online trade event calendars and link with other industry related websites
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Promotion in local consumer market
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- Broadcast over 4,300 spots of TV commercials in prime TV channels, Hong Kong Railway’s Newsline Express and shopping plaza videowall
- Broadcast radio commercials
- Advertise in 66 Hong Kong Railway stations’ light boxes
- Advertise in over 10 different local newspapers and magazines
- E-banner promotion in popular local website front page (e.g. Yahoo!Hong Kong) with over 25,000,000 exposure
- Distribute over 100,000 leaflets via Chinalink Bus network, local catering and beauty groups etc.
- Dispatched 6,000 e-admission tickets
- Organize programs such as free educational seminar and “Diamond Lucky Draw” to attract local consumers
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