Exhibitor Directory
Company English Name
SMILING ROCKS LIMITED
Booth number
1AA16
Hall
1
Product Zone
Synthetic & Lab Grown Diamonds / Gemstones Zone
Country / Region
Hong Kong SAR
Tel.
35230390
Fax.
23148519
Email
Address
1103, 11/F, HARBOUR CENTRE TOWER 2, 8 HOK CHEUNG STREET, HUNG HOM, KOWLOON, HONG KONG
Exhibits
Diamond Jewelry, Others (LAB GROWN JEWELLERY), Lab Grown Diamonds
Introduction
Smiling Rocks Ltd is a New York-based luxury jewelry brand specializing in lab-grown diamonds and fine jewelry. Founded in 2018, the company positions itself as a pioneer in sustainable luxury, emphasizing ethical sourcing, environmental responsibility, and social impact. Their tagline, "Grown to Bring Smiles," reflects a mission to "build a chain of smiles" by combining stunning designs with philanthropy, donating a portion of sales to charities focused on education, medical support, animal protection, and environmental causes. The brand has gained recognition for its transparent, eco-conscious approach and has been featured in outlets like Forbes and National Jeweler.
Smiling Rocks was established by co-founders Manish Jiwani and Zulu Ghevriya, both with over 20 years of experience in the natural diamond industry. After researching lab-grown diamonds for 15 years, they launched the brand to disrupt the traditional jewelry sector by prioritizing sustainability and giving back. Ghevriya serves as CEO and has been vocal about the brand's commitment to lab-grown stones as a more ethical alternative. The company has since expanded its offerings and earned certifications like the Butterfly Mark for sustainability from Positive Luxury.
Smiling Rocks was established by co-founders Manish Jiwani and Zulu Ghevriya, both with over 20 years of experience in the natural diamond industry. After researching lab-grown diamonds for 15 years, they launched the brand to disrupt the traditional jewelry sector by prioritizing sustainability and giving back. Ghevriya serves as CEO and has been vocal about the brand's commitment to lab-grown stones as a more ethical alternative. The company has since expanded its offerings and earned certifications like the Butterfly Mark for sustainability from Positive Luxury.
